A marketer wants to understand if combining Sponsored Products with Amazon DSP drives better results than either channel alone. Which query template should they use?
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Correct answer: Sponsored ads and DSP overlap use case template.
Why this is the answer
Amazon Marketing Cloud supports cross-channel analysis using predefined workflows in the Use case library . This workflow compares audiences exposed to Sponsored Ads , Amazon DSP , or both. The output helps show whether combined exposure is associated with stronger performance than isolated exposure. It is the right fit for evaluating media interaction rather than single-channel results.
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