A marketer wants to use Performance Max to find untapped growth opportunities but needs to make sure traffic doesn't reach Careers pages. Which feature should they use?

URL exclusions allow marketers to prevent Performance Max campaigns from directing traffic to specific pages or sections of their website, such as Careers pages. This ensures that ad spend is focused on relevant landing pages that drive desired business outcomes, like product sales or lead generation. Search themes are used to guide AI with keywords for search queries, not to block specific URLs. Ad Strength is a measure of ad quality and completeness, not a control for URL targeting. Final URL expansion automatically generates additional landing page URLs based on your website content, which is the opposite of excluding specific URLs.