A marketing analyst is analysing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

The attribution report in Google Ads is specifically designed to show how different attribution models would have impacted your conversion data. It allows you to compare models side-by-side and understand the contribution of various touchpoints in the customer journey. This helps analysts make informed decisions about which attribution model best reflects their business goals. The click analysis report provides details on clicks, not attribution model comparisons. The campaigns report offers an overview of campaign performance metrics but doesn't focus on attribution model impact. The conversions report shows conversion data based on the currently selected attribution model, but it doesn't allow for direct comparison of different models.