A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible.What action should they take to help achieve this goal?
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Correct answer: Use video ad sequencing and target C PM bidding..
Why this is the answer
To grow interest in a product with as many relevant people as possible,the marketing manager should use video ad sequencing and target C PM(Cost Per Thousand Impressions)bidding.Video ad sequencing allows advertisers to set a series of videos to be shown to the same person.This ensures that viewers receive a cohesive and compelling story or message over multiple video touch points.By using this approach,the marketing manager can build a narrative about the product,leading potential customers through a journey of discovery and interest.Combining this with target C PM bidding ensures that the ads will be served to a wide audience,optimizing for impressions rather than clicks or conversions.
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