A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?
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Correct answer: Actual CPV is often less than max CPV because it's auction bidding..
Why this is the answer
Maximum CPV is the highest amount set for a video view or eligible interaction. In auction-based buying, the amount actually paid is usually based on what is needed to win the auction, not automatically the full bid. This means actual CPV is often lower than the maximum bid. The difference reflects normal Google Ads auction dynamics for video view buying.
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