A marketing manager is creating a Google Video campaign with a product and brand consideration marketing goal.What solutions effectively align with that goal?
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Correct answer: Skip p able in-stream ads and C PV bidding..
Why this is the answer
For a product and brand consideration marketing goal,**Skip p able in-stream ads and C PV(Cost Per View) bidding**are the most effective solutions.Skip p able in-stream ads allow viewers to skip the ad after 5 seconds,butifthey choose to watch the ad(especially past the 30-second mark or to its entirety),it indicates a higher level of interest or consideration.The C PV bidding strategy means you pay only when a viewer watches a certain duration of the video,ensuring thatyou'repaying for more engaged views.This combination is designed to align with the objective of driving product or brand consideration.
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