A marketing manager is looking for a measurement solution for an upcoming awareness Video campaign. The solution should let them measure the share of views the audience will have a chance to see.What measurement solution should they use to achieve this and how can they gain access to it?

The correct solution for measuring the share of views that the audience will have a chance to see is**Active View**.Active View provides metrics related to view ability,helping marketers understand how many of their ads were actually seen by users.For a video to be considered viewable,atleast50%of its pixels must be visible on the screen for atleast two continuous seconds. To access Active View metrics in Google Ads,the marketing manager doesn't need to contact their Google team.Instead,they can simply gain access by**adding the appropriate columns to their statistic tables**within their Google Ads account.This provides them with immediate insights into how effectively their video ads are being viewed.