A marketing manager needs to activate time-sensitive promotional campaigns across 20 different client accounts housed under various sub-managers. To allow for consistency and minimize manual effort, which method should be used to manage these activations from a single location?

Automated rules can change campaign status on a scheduled basis in Search Ads 360 . A manager-owned rule can run across accounts under that manager, including accounts under different sub-managers. This supports consistent activation timing from one rule instead of separate manual changes in each client account. The rule owner determines the scope where the rule can run and which accounts it can affect.