A marketing manager observes that the number of conversions attributed to Paid Search in their Advertising workspace reports is higher than the number attributed to Paid Search in the standard Traffic Acquisition Report. What's the reason for this discrepancy?

Advertising reports use attribution rules for assigning credit to key events across touchpoints in the user journey. The standard Traffic acquisition report is session-scoped and reports traffic based on session acquisition dimensions. Because these reporting areas use different scopes and attribution logic, the same channel can receive different credited totals. A higher Paid Search total in attribution reporting can occur when Paid Search contributed to the path even if it was not the session source shown in acquisition reporting.