A marketing manager started a Video action campaign one month ago.Two weeks ago,theyadded In-Market and Custom Audiences to the campaign.Currently,they'vespent80%of the campaign budget. What action would you recommend next to grow conversion volume?
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Correct answer: Remove audience restrictions with run-of-network targeting..
Why this is the answer
By removing audience restrictions and using run-of-network targeting,the marketing manager will allow the campaign to reach a broader audience.This can increase the chances of driving more conversions since the ads will be shown to a larger and more diverse set of users.Given that there'sstill20%of the budget left and the marketing manager is looking to grow conversion volume,this broader approach can help utilize the remaining budget effectively.
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