A marketing manager started a Video action campaign one month ago. Two weeks ago, they added In-Market and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

After a campaign has gathered conversion data, limiting delivery to selected audience segments can reduce eligible reach. Video action campaigns can use optimized targeting and conversion signals to find additional users likely to convert beyond manually selected audiences. Broadening eligibility gives Google Ads more opportunities to identify conversion-ready users. This supports conversion volume growth after initial audience testing.