A marketing manager used Reach Planner to create a forecast for a new awareness Video campaign.The campaign results end up being very different from the media plan numbers provided by the Reach Planner forecast.What's the likely cause of the significant mismatch between the campaign results and forecast data?
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Correct answer: The marketing manager built a campaign that didn't match the plan settings in Reach Planner..
Why this is the answer
**S other each of the campaign won't become restricted:**When you overlay or combine multiple targeting methods,such as Demographics with Custom Audiences,you're essentially narrowing down your target audience to those who meet both criteria.While this can lead to more specific targeting,it can also significantly reduce the overall reach of the campaign.By keeping the two audience solutions separate,you ensure a broader reach and avoid overly restricting the potential audience that can be reached.
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