A marketing manager wants to measure the return on investment (ROI) for a Google Ads campaign based on how many users complete a request_demo form. Where in Google Analytics should they go to find the attribution reports specifically designed for this purpose?

The Advertising workspace contains attribution reporting for analyzing how marketing touchpoints contribute to key events. A form submission such as request_demo can be evaluated as a key event when configured for business measurement. Attribution reports help compare campaign contribution across channels and touchpoints before the key event occurs. This makes the workspace appropriate for evaluating advertising performance tied to return on investment.