A marketing manager wants to reach and engage with potential customers via a Google Video campaign. What first step do they need to complete to get started?

For a Google Video campaign,particularly if it'sonYouTube,linking Google Ads to the YouTube channel is a crucial first step.Bydoingso,the marketing manager can create and manage video ad campaigns directly from Google Ads, access detailed performance metrics of their videos,and also use advanced targeting options.This connection provides a seamless integration between the video content on YouTube and the advertising capabilities of Google Ads,making it easier to promote videos,track performance,and engage potential customers.