A marketing team uses a Preferred Marketing Developer (PMD) to connect their social engine to Search Ads 360. What's the specific role of the clickserver URL in this integration?
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Correct answer: To record the initial visit, redirect the user to the landing page, and attribute subsequent conversions..
Why this is the answer
A clickserver URL is added to social ad URLs when a Preferred Marketing Developer connects the social engine to Search Ads 360 . When a user clicks the social ad, the clickserver URL redirects the click through Search Ads 360. Search Ads 360 records the visit and then sends the user to the original landing page. If a Floodlight tag fires after that visit, Search Ads 360 can attribute the conversion to the social ad.
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