A marketing team uses Google Ads for paid search and also runs paid campaigns on a third-party social media platform. They've linked their Google Ads account but haven't imported cost data for their social media campaigns. What will happen when they use the Scenario Planner to optimize their future budget?

Scenario Planner requires eligibility for cross-channel budgeting before budget optimization plans can be created. Cross-channel budgeting needs sufficient campaign cost data from at least two paid channels, including Google and non-Google channels. Non-Google campaign cost data must be imported so the model can evaluate spend and performance across channels. Without that required cost data, the budgeting tool cannot produce valid future allocation recommendations.