A media buyer at an agency is setting up their first campaign to reach audiences watching premium TV shows and movies through Prime Video. Their client specifically wants to appear alongside popular TV series and movies. Which media type should they select in Amazon DSP?
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Correct answer: Streaming TV.
Why this is the answer
Streaming TV is the Amazon DSP media type used to reach viewers watching premium streaming content. Prime Video ads appear within TV shows, movies, live sports, and other streaming entertainment environments. This media type is designed for full-screen video experiences across connected TV, desktop, and mobile environments. Connected TV (CTV) is a device environment, while Streaming TV is the campaign media type for this placement strategy.
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