A media buyer identifies a new publisher in the Marketplace and wants to initiate a formal negotiation for a direct deal. What's the first step in starting this communication?
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Correct answer: Submit a request for proposal (RFP) to the publisher..
Why this is the answer
In Display & Video 360, a direct negotiation with a publisher begins by sending a request for proposal (RFP) . Google states that users can start a new negotiation from Marketplace by selecting a publisher and clicking Request proposal. This is the formal communication step that opens the negotiation workflow and sends the request to the publisher for review. It happens before deal acceptance, deal assignment, or any trafficking steps. Google Help+1
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