A media buyer wants to compare how many people saw an ad at least three times before clicking. Which metric or report provides the frequency distribution data necessary for this analysis?
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Correct answer: Reach Report.
Why this is the answer
The Reach Report is used when analysis depends on unique reach and frequency data rather than conversion activity. It includes reach by frequency metrics, which show how many users were exposed at specific impression-frequency thresholds. A 3+ frequency view supports identifying users who received at least three impressions before later engagement is evaluated. This makes it the appropriate reporting source for frequency distribution analysis in Campaign Manager 360 .
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