A media planner configures an ad to reach users who are in London, using an iPhone, and are on a past purchasers list. If a user in London is using an Android device and is on the past purchasers list, how will the ad server respond?
Choose an answer
Tap an option to check your answer.
Correct answer: It won't serve the ad, because the user must satisfy the intersection of all three targeting layers (AND logic)..
Why this is the answer
Campaign Manager 360 applies multiple targeting settings as combined eligibility requirements. Geographic targeting , technology targeting , and audience list targeting must all match for the ad to be eligible. A user who fails the device requirement does not qualify even if location and audience membership match. The ad server evaluates the user against the full targeting configuration, not a partial-match threshold.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed