A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?
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Correct answer: Use the Pinterest Predicts report to identify and incorporate emerging food trends in planning the campaign’s strategy..
Why this is the answer
To align with future, culturally relevant trends and stay ahead of the curve, the Pinterest Predicts report is the primary tool for advertisers. Unlike many other social media reports that tell you what happened, Pinterest Predicts is a "not-yet-trending" forecast for the year ahead.
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