A media planner is managing a Pinterest campaign for an athletics brand, and the campaign has been running for a week. The brand wants to maximize reach while keeping the cost per mille (CPM) the same as it was set from the start of the campaign. Where would the media planner look to evaluate CPM?

To evaluate CPM (Cost Per Mille) and other real-time performance metrics for an active campaign, the Ads Manager Reporting Dashboard is the correct destination. Real-Time Performance Tracking: The reporting dashboard is the "source of truth" for ongoing campaigns. It provides granular data at the campaign, ad group, and ad levels, allowing media planners to monitor spend, impressions, and cost-efficiency metrics like CPM and CPC. Customizable Columns: Within the dashboard, you can customize the reporting table to include specific columns. If CPM is not visible by default, you can add it through the "Columns" or "Report" selector to compare current costs against the campaign's starting benchmarks. Comparison Features: The dashboard allows you to select specific date ranges (e.g., "Last 7 days" vs. "Lifetime"), which is essential for determining if the CPM has remained stable since the campaign's launch a week ago.