A media planner is researching trends on Pinterest related to sustainable living. The media planner notices a significant increase in searches for zero waste gardening and urban foraging.Using the Related Trends feature within Pinterest Trends, which action can the media planner take to translate these trending searches into targetable audience characteristics?

The Related Trends feature within the Pinterest Trends tool is designed to help advertisers discover search terms that are conceptually linked to their initial query. Keyword Expansion: When a media planner identifies a broad trend like "sustainable living," the Related Trends section surfaces more specific, high-velocity terms like "zero waste gardening" or "urban foraging." Translating Insights to Action: These terms are direct signals of what users are interested in. By taking these specific keywords and adding them to the Keyword Targeting section of a campaign in Ads Manager, the advertiser ensures their ads appear precisely when users are searching for those exact sub-topics. Refining Audience Reach: This method moves beyond broad "interests" and allows for high-intent targeting. Instead of just targeting a general "Environmentalist" interest group, the advertiser can reach users at the moment they are planning a specific sustainable project.