A media planner is reviewing a past Pinterest campaign that ran last year for a clothing company. The campaign had different levels of performance across different regions, with specific time periods showing better engagement than others. The media planner wants to further understand what patterns can guide the new campaign to utilize learnings.Which Pinterest tool helps observe patterns in a historical campaign?

Pinterest Trends is the most suitable tool because it allows you to explore popular and emerging trends on Pinterest, including historical data. This enables the media planner to identify patterns in user behavior, search queries, and content engagement over time and across different regions, directly addressing the need to understand past campaign performance variations. Pinterest Analytics provides performance metrics for your own campaigns but doesn't offer broader trend exploration. Pinterest Business Manager is for managing ad accounts and campaigns, not for trend analysis. Pinterest Predicts reports on future trends, not historical patterns.