A media planner is reviewing the results of a Pinterest campaign with mixed performance. The campaign generated significant engagement but did not deliver on its primary objective of driving direct sales. Based on the creative analysis, which strategy changes should the media planner recommend for future campaigns to better align creative with its sales objectives?

When a campaign generates significant engagement (saves, close-ups, or broad interest) but fails to drive direct sales, it often indicates that the creative is functioning as "inspiration" rather than "commercial" content. To bridge the gap from discovery to purchase, the media planner must shift the creative's focus from broad lifestyle appeal to specific product value.