A media planner needs to forecast reach and allocate budget across multiple YouTube ad formats for an upcoming campaign. Which Google Ads tool is specifically designed for this purpose?
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Correct answer: Reach Planner.
Why this is the answer
The Reach Planner is the correct tool because it is specifically designed to forecast reach, frequency, and cost for video campaigns across YouTube and Google video partners. It allows media planners to explore different ad formats, budget allocations, and target audiences to understand their potential impact on campaign performance. Insights Finder provides audience insights and trends, but not reach forecasting. Average frequency is a metric, not a planning tool. Performance Planner helps optimize existing campaigns for conversions and budget, but it's not primarily for forecasting reach across different video ad formats.
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