A media planner needs to secure high-priority placement within premium content, such as YouTube Select or specific top-tier broadcaster packages. Which workflow is designed for identifying available inventory and establishing terms for these types of high-value reservations?

Marketplace is the workflow designed to discover premium publisher inventory and begin direct reservation discussions inside Display & Video 360. Google defines Marketplace as a centralized location for discovering and activating inventory directly in the user interface, including publishers, inventory packages, and private deals. To establish terms, the buyer starts a request for proposal (RFP) from Marketplace by selecting a publisher and clicking Request proposal. For guaranteed reservations, Google’s workflow then uses that RFP to negotiate fields such as rate, units, dates, and other deal terms, which is why this is the correct path for high-value placements such as premium broadcaster packages. Google Help+2Google Help+2