A media planner wants to expand a client's e-commerce reach ahead of the holiday season by leveraging Pinterest's audience data and insights. How can the media planner use the Pinterest Trends tool to achieve this?
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Correct answer: Identify popular and seasonal keywords related to its products to inform creative and targeting..
Why this is the answer
The Pinterest Trends tool is an insights-based resource that reveals what users are searching for on the platform across different regions and timeframes. For an e-commerce brand preparing for the holiday season, it is the primary tool for high-level strategy and planning.
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