A media team is launching a large-scale programmatic campaign and needs to make sure the creatives hosted in Campaign Manager 360 are available for immediate activation in Display & Video 360. Which native integration feature effectively streamlines this cross-product workflow?
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Correct answer: Automatic syncing of assets and shared Floodlight tags for unified conversion counting..
Why this is the answer
When Campaign Manager 360 is used as the ad server in Display & Video 360 , eligible creatives can sync into Display & Video 360 workflows. The linked setup also makes Floodlight available for conversion measurement across the connected advertiser configuration. This reduces manual tag handling and supports faster activation for programmatic delivery. The integration is designed for coordinated trafficking, creative availability, and shared measurement across the two platforms.
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