A media team is ready to begin their first implementation in a new Display & Video 360 instance. Before they can establish individual campaign goals and flight dates, which structural entity must be fully configured to house these activities?

In Display & Video 360, a campaign is created from within an advertiser , so that parent entity must exist before campaign setup can begin. Google Help+1 Google’s setup flow for a new campaign starts with “Open your advertiser,” and then the campaign form is where goal , KPI , and planned campaign dates are defined. Google Help That means the structural container for these activities is the advertiser-level account space, not a downstream delivery object. Google Help+1 Insertion orders and line items are created later under the campaign hierarchy, so they cannot be the required first setup entity for campaign-level configuration. Google Help+1