A movie studio is launching a blockbuster and wants to own the very top slot of the YouTube homepage for 24 hours. What should they book?
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Correct answer: Masthead.
Why this is the answer
The Masthead is a large, prominent ad format that appears at the top of the YouTube homepage for 24 hours. It's designed for maximum reach and visibility, making it ideal for a blockbuster movie launch aiming to "own the very top slot." Lineups are pre-packaged groups of channels, not a single homepage takeover. "First position" is a general term that doesn't specify a YouTube homepage takeover. Pause ads appear when a video is paused, not on the homepage.
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