A national bridal chain created a specific audience within Display&Video360.It'llbeused in a campaign customized for wedding planners,andtheydon't want their audience seeing the ad more than twice a month.Where would you tell them to setup frequency management?
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Correct answer: In the specific audience settings.
Why this is the answer
To manage the frequency of ad impressions for the specific audience of wedding planners in a Display&Video360 campaign,the appropriate setting is within the specific audience settings.By configuring the frequency management at this level, advertisers can control how often their ads are shown to the designated audience.This ensures that wedding planners are exposed to the ad content at a controlled rate,preventing overexposure and optimizing the impact of the campaign.Setting up frequency management within the specific audience settings allows for a more targeted and tailored approach to reach the intended audience with an optimal frequency cap.
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