A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organisation has the ability to send the Campaign Manager 360 tags to advertisers?

The Agency Trafficker is responsible for the technical setup and implementation of campaigns within Campaign Manager 360. This includes generating and sending ad tags (also known as placements or creative tags) to publishers or advertisers so that creatives can be served. The Agency Administrator manages user permissions and account settings, but not day-to-day tag distribution. Agency Creative Planners focus on creative strategy, and Agency Media Planners focus on media strategy and buying, neither of which directly involves the technical task of sending tags.