A new brand is launching in the Amazon store and wants to build awareness before driving sales. Which combination of ad products would you recommend?
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Correct answer: Streaming TV ads and Sponsored Brands for initial awareness, followed by Sponsored Products for conversion.
Why this is the answer
A launch plan should begin with awareness to introduce the brand before prioritizing purchase efficiency. Streaming TV ads can support broad video reach, while Sponsored Brands can help shoppers discover the brand in high-visibility shopping placements. After demand is created, Sponsored Products can capture shoppers with stronger purchase intent. This sequencing aligns upper-funnel discovery with lower-funnel conversion activity.
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