A new electric car company is launching its first marketing campaign with a $20,000 budget. The goal is to maximize reach and build brand awareness, especially among eco-conscious consumers, tech enthusiasts, and early adopters. Which strategy should the media planner recommend?

The correct answer is to run an awareness campaign with video format. An awareness campaign is designed to maximize reach and build brand recognition, directly aligning with the company's goal. Video is a highly engaging format on Pinterest, effective for showcasing a new product like an electric car, conveying its features, and generating excitement. It's also easily digestible and can capture attention quickly, crucial for brand awareness. Lead ads are for lead generation, not primarily for maximizing reach and awareness. A Spotlight campaign with max-width creative focuses on premium placement and high-impact visuals, but video is generally more effective for storytelling and detailed product introduction for awareness. A conversion campaign is aimed at driving specific actions (e.g., purchases), which is not the primary goal here; the focus is on brand awareness.