A new home decor brand is looking to increase sales on its website. Which approach should the brand use knowing that people on Pinterest are actively seeking design inspiration for their new homes? Select two.

To achieve the specific goal of increasing sales, the most effective approach is to remove friction between the moment of inspiration and the moment of purchase. Direct Response: By using ads with direct links (and ideally Product Pins), you allow users to click directly through to the specific product page. This "shortens the funnel," taking a user from discovering an idea to adding an item to their cart in just a few clicks. Action-Oriented Intent: People on Pinterest are in a "planning" mindset. When they see a home decor item they love, providing a direct link satisfies their intent to move from "dreaming" to "buying."