A new marketing vice president has joined a software startup and is worried that the agile model lacks accountability for their role. What should the project manager do to ensure the vice president is confident the project will meet its agreements?

In agile, review/demo sessions are crucial for demonstrating completed work and gathering feedback from stakeholders, including executives. By actively involving the marketing vice president in these sessions, the project manager can visually showcase progress, confirm that agreements are being met, and build confidence in the agile process. This approach directly addresses the VP's concern about accountability by providing tangible evidence of achievement. Establishing an executive review board might add bureaucracy and slow down agile iterations. Fostering open communication is always good but doesn't directly address the accountability concern as effectively as demonstrating completed work. Requiring formal approval for all requirements goes against agile principles of iterative development and adaptability.