A new online shoe retailer wants to maximize the revenue generated on their site at a specific return on advertising spend. What's the appropriate Search Ads 360 portfolio bid strategy?

This goal matches Target ROAS bidding because the advertiser wants to maximize conversion value while maintaining a specified return on ad spend. Search Ads 360 defines Target ROAS as a strategy that automatically sets bids to get as much conversion value as possible at the return target you set. That makes it the correct fit for a retailer focused on revenue, not just clicks, visibility, or average position. In portfolio bidding, this approach aligns bidding decisions to conversion value across the managed campaigns rather than optimizing for traffic volume alone. Google Help+1