A new premium pet food brand wants to launch a comprehensive marketing campaign using Amazon Ads. They aim to first build brand awareness, then drive consideration, and finally encourage purchases. Which advertising strategy sequence would be most effective?
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Correct answer: Begin with audio ads and sponsorships to reach demographic audiences, progress to online video and display ads for in-market audiences, followed by Sponsored Products for category browsers.
Why this is the answer
A full-funnel strategy matches ad products to the stage of the customer journey they are best suited to influence. Audio ads and sponsorships can help build early awareness by reaching broader audiences before active shopping intent is established. Online video ads and display tactics support consideration by educating relevant in-market audiences. Sponsored Products then supports conversion by reaching shoppers closer to purchase within Amazon shopping results and product detail pages.
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