A new product launch project is in its very early stages and requirements are evolving. Because of stiff market competition, the customer wants to keep scope flexible. The team plans to start work based on forecasts from a similar project delivered last year. Which project approach fits this scenario?

The scenario describes a project with evolving requirements and a desire for scope flexibility due to market competition, which are hallmarks of an adaptive or agile approach. Scrum, a popular agile framework, is designed for such environments, allowing for iterative development, frequent feedback, and continuous adaptation to changing requirements. A predictive project approach (waterfall) is unsuitable because it requires well-defined requirements upfront and resists scope changes, which contradicts the customer's need for flexibility. Executing it using the same approach as the reference project might be problematic if the reference project wasn't agile, given the current project's specific needs. While stage gates can be used in various approaches, they don't inherently address the need for scope flexibility and evolving requirements as effectively as an agile framework like Scrum.