A new smoothie brand is launching its first media campaign and is looking to raise its brand awareness and reach people on Pinterest who have shown interest in healthy recipes. What ad placement will help the client achieve this goal?

To raise brand awareness among a specific interest group (people interested in healthy recipes), the Home feed is the most effective placement for several reasons: Discovery Mindset: The Home feed is where Pinners go to browse and discover new ideas based on their historical interests and tastes. Unlike search, which is for specific intent, the Home feed allows a brand to introduce itself to users who didn't necessarily know they were looking for a new smoothie brand but are likely to be interested based on their "Healthy Recipe" affinity. Broad Reach: The Home feed is the first thing users see when they open Pinterest, providing the highest volume of impressions for an awareness campaign. It is designed for visual storytelling, making it the perfect "digital billboard" for a new brand launch. Algorithmic Matching: Pinterest’s algorithm analyzes the brand’s Pins and matches them to users whose "Taste Graph" includes healthy eating, fitness, and nutrition. This ensures your awareness campaign is seen by a relevant audience without them having to type a specific search query.