A non-endemic advertiser's previous reliance on linear TV and print advertising wasn't effectively connecting with digital-first shoppers or creating clear paths from online research to dealership visits. What should they do?

The correct option addresses the advertiser's core problem: connecting with digital-first shoppers and creating clear paths to dealership visits. A full-funnel video strategy, leveraging Streaming TV for broad awareness among a digital audience, followed by remarketing to re-engage interested viewers, and Interactive Video Ads (IVA) to drive direct actions like dealership visits, directly solves this. IVA is particularly effective for creating clear paths to conversion. Continuing with linear TV and display advertising doesn't adequately address the need to connect with digital-first shoppers or provide interactive paths to conversion. Shifting the budget entirely to IVA with only location-based targeting is too narrow; it neglects the crucial awareness and consideration stages necessary to build a pipeline of potential customers.