A nursery wants to maximize the number of impressions that are actually seen for their annual sale while staying within a $3 target. Which optimization strategy should they select?

vCPM is the correct strategy because Display & Video 360’s brand-focused automated bidding can maximize viewable impressions and optimize toward a target viewable CPM . That directly matches a goal of getting as many impressions actually seen as possible while aiming to stay near a $3 efficiency target. Google also ties this optimization to Active View , which is the measurement system used to determine whether an impression was viewable. In this scenario, the objective is viewability efficiency, not conversion efficiency or bespoke scoring logic. Google Help+1