A person searching for ‘beach chairs’ will be more likely to convert if the ad they click on takes them to:

The correct answer is a page on a website that showcases beach chairs because it directly matches the user's search intent. Users searching for "beach chairs" expect to find beach chairs immediately upon clicking an ad. Directing them to a specific product or category page increases the likelihood of conversion by providing relevant content without extra navigation. A landing page selling beach umbrellas is incorrect because it is irrelevant to the search query, leading to a poor user experience and high bounce rate. The home page of a home and garden shop is also incorrect because it requires the user to navigate further to find beach chairs, adding friction and decreasing the chance of conversion.