A popular cookbook author released several bestsellers in the Amazon store and wants to promote their latest book to their most dedicated readers. Which audience type should they prioritize to maximize sales and encourage positive reviews?

Loyalty is the most relevant audience focus when the goal is to reach readers with an existing relationship to the author’s work. Prior purchasers and engaged fans are more likely to recognize the new release and move quickly toward purchase. This audience also has stronger potential to generate repeat engagement because the relationship is already established. Amazon Ads connects loyalty with retaining customers and encouraging repeat purchase behavior.