A practitioner acts as the strategist while Google AI handles the execution. What's the practitioner's main responsibility in this partnership?

In a Google AI-driven campaign, the practitioner's primary role is strategic, defining the "North Star" by articulating business values and objectives. This involves setting clear goals, identifying target audiences, and defining success metrics. Google AI then leverages these strategic inputs to execute campaigns efficiently, optimizing for those defined values. Analyzing every signal at auction time, updating bids daily, or manually setting keyword CPCs are tasks that Google AI is designed to handle automatically and more effectively, freeing the practitioner to focus on higher-level strategy and business outcomes.