A practitioner needs to manage overarching frequency caps and default targeting across a group of related insertion orders. At which level should they apply these settings?
Choose an answer
Tap an option to check your answer.
Correct answer: Campaign level.
Why this is the answer
In Display & Video 360, a campaign is used to group related insertion orders under one business goal, and it can apply a single frequency cap across multiple insertion orders. Google’s documentation also states that campaigns can set default targeting for multiple insertion orders and their line items. That makes this level the right place for controls that should span a group of related insertion orders instead of only one insertion order or one line item. It is the only option here designed to manage both cross-insertion-order frequency and shared targeting defaults together. Google Help+1
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed