A practitioner notices an unexpected drop in conversion volume and needs the platform to automatically surface potential causes and optimization suggestions. Which reporting feature provides these automated, proactive insights?

The Intelligence panel is designed to surface automated alerts and suggestions that help optimize campaign performance and troubleshoot issues directly in Display & Video 360. It specifically highlights problems such as low performance, underpacing, lack of spend, rejected creatives, policy violations, and settings conflicts, which makes it the feature built for diagnosing unexpected conversion declines. The panel prioritizes the most critical alerts first, so practitioners can quickly investigate likely causes instead of manually searching through multiple reporting views. It also provides actions such as Investigate, Apply, and Details, which turn those insights into immediate optimization steps. Google Help