A project manager and project team are developing a strategy to engage internal and external stakeholders. Which approach should they follow?
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Correct answer: Analyze both internal and external stakeholders and develop a customized engagement strategy for each stakeholder.
Why this is the answer
The correct approach is to analyze both internal and external stakeholders and develop a customized engagement strategy for each. This is because different stakeholders have varying levels of interest, influence, and impact on the project, requiring tailored communication and engagement methods to ensure their support and address their concerns effectively. Holding status meetings with all stakeholders is inefficient and impractical, as not all stakeholders need to participate in every discussion. Identifying high-risk stakeholders and having the sponsor communicate directly with them delegates responsibility without a comprehensive strategy. Engaging only internal stakeholders is incorrect because external stakeholders often have significant influence or are impacted by the project and must be appropriately managed.
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