A project selection committee is shortlisting projects for the coming year. Which selection criterion should the project manager recommend?

Projects should be selected based on their ability to maximize business value, aligning with organizational strategic objectives. This encompasses more than just revenue; it includes factors like market share, customer satisfaction, operational efficiency, and competitive advantage. While low risk, high revenue, or short duration projects can be appealing, they don't inherently guarantee the greatest overall benefit to the organization. A project with the least risk might offer minimal returns, a project with maximum revenue might have unsustainable costs or reputational damage, and a short-duration project might not address critical long-term needs. Therefore, a holistic view of business value is paramount for strategic project selection.